1 years is a long time to be away, but Saturday 22 February came up fast for music lovers who had waited for the return of the TunesLiberia Music Awards. Ministerial Complex was the venue and the expectation was high and so was the appetite for a good time.
Here are the Four things that we learned.
1. There are corporates who still believe in Showbiz
Now for a telecommunication company to be a headline sponsor of a music show was a stamp of confidence on the organisers’ part. This shows that someone and something is right up there.
Kudos to Orange Liberia for believing in music. We don’t know how much you poured in, but we had an event and it went almost well.
2. We still use the sunset and shadows of trees to determine time
I saw some organisers wearing nice watches but those were just to decorate their wrists. Because if the watches did work, how is it that an event can start 2 hours late? Do you know what can happen in 2hrs?
That’s a whole soccer match including half time break. We really felt patronised by TLMA considering that nobody cared to explain the cause of the delay or apologise for it.
3. The Awards have lost credibility
On the same day as the TLMAs, we saw many celebrities entering the event hall after they have announced them as winners. So were some of the nominees whose absence goes to show the level of disdain and mistrust towards the Awards.
Who can blame them when you have adjudicators making the whole country believe that C- Note did more for Hip Hop Artist Of The Year than Coz Kamikazee.
Who can blame them for snubbing a ceremony that saw it fit to award Teddyride the Afropop Artist Of The Year. Who would bother to attend the next edition when history will record that Faithvonic was 2020 Best Female artist. That was scandalous!
4. TLMA and MLMA in serious danger.
Almost the same constituency will be expected to attend the MTN Liberia Music Awards in just a month’s time. The precedence that TLMA has set will have a direct consequence on how Awards are to be viewed in this country and the same snub may befall the two aforementioned.
TMLA organisers now need to do some serious PR work to make sure theirs won’t become a sham.