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Generally, getting an endorsement in business shows brand visibility and reputability.
In entertainment, once an artist gets recognized by any brand, his name, fame and face goes viral and attracts more wealth.
Celebrities are the role model of every society and once a familiar and favourite face is associated with a brand, people tend to pay more attention to its products and services.
So far, few Liberian artistes have enjoyed the benefits of getting endorsed by a companies and standing as brand ambassador. Telecommunication companies in Liberia have done justice to this course, making sure top celebrities are endorsed.
However, there are some very talented artists who have been consistently popular in recent times but are yet to shake hands with big brands over an endorsement deal.
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At this point in my career I know my endorsement deals will come from other countries. Only my fans and supporters I love in Liberia. #puma #nike #adida #reebok #fila one day 🙏🏾
— bucky raw (@lib_manolo) October 10, 2019
CSE frontrunner Bucky Raw is one of the most hardworking rapper in Liberia. He has made hits, and has featured some top-notch musicians in Liberia and beyond. His songs are popular and he is loved by the majority, yet he is not the face of any brand. How come these brands are yet to notice?