One of the striking qualities of an artist is how well he or she can produce new and fresh sounds. The Liberian music industry is infamous for musicians copying a style until it fades out or till an artist comes up with a new sound.
It’s a rinse and repeat process. When you are exceptional as an artist, it’s impossible for music fans not to pay attention to you. Your sound is novel and the audience voraciously consumes whatever material you drop.
The young C-Jay broke into the music industry with ease. He swept people off their feet and kept them back on with his newfangled sound. C-Jay is signed to one of Liberia’s most prominent record labels, Bilikon Entertainment.
He got attention with his positively acclaimed single “Boss Chick” before making a heavy impact with his love song titled “My Vow”. C-Jay became everyone’s darling, winning music lovers with his distinctive ability to sing and release more good songs, building for himself a solid fan base in Liberia.
The most important thing in an artist’s career is consistency. Consistency in the release of freshly crafted sounds, in the use of media to connect with fans. These are the irrefutable ways to sustain relevance. It is quite
noticeable that since the release of My Vow, C-Jay has backslid. The singles that succeeded My Vow, did not receive much attention.
The singer appears to be struggling and his fans are wondering what is up with him. As much as his latest singles have not quite represented his impressive abilities, the Bilikon Entertainment Records signee is still being held in high esteem. He has loyal fans who value his craft and are ready to go to the end of the world to show their love for him.
One would expect that C-Jay would reward their loyalty with more interesting songs. Or maybe a project. It’s been nearly three years since he came into the limelight and it is only logical that he should have an album or a mixtape to his name.
Without mentioning names, Liberian acts who happen to be C-Jay peers have secured their place with the release of astounding projects and shows which they headlined. So, what is possibly stopping him from making such moves?