J.B. Soul Fresh – Popularity Without Cash Is Big Embarrassment

JB SoulFresh

If you’re musically talented, you already have the potential to make a great entrepreneur. There are plenty of potential business opportunities that let you showcase your musical talents or work in the music industry. Today, music business is one of the most rapidly changing industries in the USA, Nigeria, Ghana, South Africa and other parts of the world except Liberia where vice majority of our big names take their craft for granted.

This is a situation that has been happening year in and year out. Surprisingly this morning, popular Liberian artist JB-Soul Fresh took his Facebook page to express his grievance about artists misusing their brand for big platform.

He writes; ”The cheapest commodities in the entertainment industry in the world r some Liberian artists. I called them Mary can’t say no… Reasons why most of them are hungry with all their hit songs and this has always been the major challenge for growth in the industry….
Y’all need to wise up, entertainment da money, dnt let no body fool u with platform story. We tired hearing it..
Build ur own platform and create ur own job.
You need money to get back to the studio, you need money to upgrade ur life. Popularity without cash is big embarrassment my frnd. If you r not called to perform dnt force it. Nothing will add or subtract from ur brand.. #SayNoToFreeShow..
Happy Thanksgiving day to all.
Dnt forget we na making December lazy.
Soul Fresh #UnfinishedBusinessAlbum official lunch…
Dec. 7, 9, 16, 23,”.

His post was embraced by some names including DJ Wezzy, Lonestar-Cell Brand CIC, and other Top-Notch within the industry who added their two cents in the comments section. It seems like there is a revolution that they are about to act upon soon. What do you make of JB-SOUL Fresh Post?

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James Momo is popularly known in showbiz as 'Drizzy'. He is a music critic, writer and pundit on several entertainment shows on radio. James has been writing on Liberian music since 2014.

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