2019 is moving faster than expected. It is already April but what have you achieved in the first quarter of the year? Think about it.
Fast forward, Liberia’s music industry has had a busy 3 months with several happenings. A very successful 2nd TunesLiberia Music Awards held on 23rd February, and the Liberian Entertainment Awards held on 16th March, was the main positive highlights in the 3 months under review.
On a very sad note, the industry lost a very talented, young and humble disc jockey, Dj Theo, real name Theophilus Davies. Rest in peace brother.
The focus of this article is Music. Forget about the fights, abuses, and music politics; let us focus on the product itself. How has the industry musically performed and fared in the first 3 months of 2019.
Qualitatively, many of the songs released in the past 3 months have fallen short of real quality. It is as if our dear musicians are working on so much pressure forcing them to release unfinished projects. Yes, the fans and media are demanding for new music but releasing poor quality songs doesn’t help the situation. Remember the same media and fans demanding for new projects will be the same that will launch attacks on musicians when the songs released are below expected quality.
For the industry to further develop and favorably compete with Nigeria, Ghana, and South Africa, we must have quality as priority. We must uphold higher standards. We must invest more time, wisdom and funds. Is that so hard?
The few quality songs are not yet hit songs
Songs such as For Life by Stunna, Morning by CIC, Thank You by Bucky Raw featuring Stunna and Ice Prince, Bounce Remix by Kobazzie and Davido, among a few others are some of the noteworthy songs released in the period between January and March 2019.
However, none of these songs has become a spontaneous runaway massive song. “Thank You” is receiving massive reviews and ratings from different parts of the world. This alone makes it a huge song. Nevertheless, in Liberia, the same song is not receiving superior airplay be it on radio or television.
So many new songs!
Quantitatively, musicians have released over 300 new songs in the last 3 months and many are being mastered in studios right now. Hopefully, we can have a quality-quantity balance very soon.
2018 had several massive songs. To prove that the industry is steadily developing, we ought to out-perform last year. There are only 9 months to do this.