The Liberian music industry is a tough place to be in. Especially for an artist or producer with little to no resources. The only thing you can boast of is your talent and you will continue to do everything possible until your talent is discovered.
It is natural to believe that things should get easier when you get signed to a record label. You believe that all that is required of you is to make music and every other thing will fall in place. Sometimes, it’s like that, but most of the time you find yourself stuck in a contract that is not favorable.
You are working as hard as you can, sleeping and waking in the studio, recording as much music as you can, but at the end of the day, you can hardly ever boast of anything as proceeds from all your efforts.
Many artists or producers have suffered terribly from unjust deals. It shadows the potential of an artist and mostly kills his/her career if he/she does not get out early.
However, we are seeing an era where a lot of learning and unlearning is happening. ‘Wokeness’ has descended on a large number of folks in this generation as a result of the internet and social media.
One of Liberia’s most talented producer, Duke Blac recently quit his record label Swag Pro after being signed to them for years. There is not much known about his record deal with Swag Pro and Duke Blac has never complained about being stuck in an unfavorable contract.
However, it cannot be denied that Duke Blac has become a household name. He has risen above most of his peers in the music industry and has proved that he can always deliver. He has matured his production and has established a strong brand as an producer.
As much as Swag Pro kick-started Duke Blac career, the talented producer can do well on his own at this point. He has started his own movement Groove Music Worldwide and with the right efforts, it’s a movement with an enormous potential to soar.
It is ridiculous that some people think it’s too early for the “Big Papa” producer to start a movement. Most especially in this age and time.