From the outset there has been a long bias against women in music (female musicians), they are always deemed as very expendable. And rightly so, female musicians seem to have a shorter career than their male counterparts stemming from obvious reasons such as motherhood, marital status, age (when the sexual appeal gradually wears off) etc. At some point in time they are less sellable and more of a liability for record labels to keep investing in.
After all, there is really no conspiracy theory against female musicians it is sadly how it is. Worst still the lifespan of female artist in Liberia is apparently leaner than those of her foreign counterparts. It doesn’t come as a shock that no female Liberian artist has celebrated 10 active years on stage.
Even then, factually speaking the bulk of our female musicians are under performing, only perhaps 2 or 3 have stood out of the herd.
Putting 2018 in full perspective, female Liberian musicians failed to give their male counterparts a run for their money. Somehow the trio of Da Vero, Pillz and Faithvonic managed to shine through. Most laudable among the aforementioned female artists would have to be Da Vero.
None of her female colleagues have done enough (musically or otherwise) to dare rival her for the title of the female general of Liberian music. Despite all the odds and fast changing dynamics in the Liberian music industry the artiste has kept on shattering glass ceiling.
What is it that other female Liberian artists are not doing well?
Without mincing words I can draw a conclusion that 90 percent of the females on the Liberian music scenery are very complacent.
Often times, the female folks in music get to attain certain level of accolades and achievement and they settle in and get too comfortable with themselves. Suddenly it becomes evident their work is lacking fervour and creativity. For example a certain female artist ‘blew up’ with a certain type of music and since then she has stuck with the now stale pattern of music. Evolving to something better is a problem with the females in music.
Suddenly some go Missing In Action
As soon as one begins to suddenly enjoy these female musicians they suddenly go missing in action. Those who fall into this category are so much some have turned ‘little breaks’ to retirement. Sweetz, Oueen V, etc., have all rested their music careers without mentioning. How would the females give their male counterparts a run for their money with this laissez faire work rate?
Not Enough Collaboration With Male Colleagues
One of the reasons most female artists are washed up is mainly because of the fact that they don’t get to work together enough with their male counterparts. The top female acts have great working relationship with the guys. Da Vero has good working relationship with her fellow colleagues like Kizzy W, Jaredo, etc.
Despite the above reasons stated, there are also many more factors why it seems female music acts are second fiddle to their male counterparts and easily expendable.
The popular narrative that female artists work double to get half of what the male music act get is fast becoming cliche. The dedication shown by male artists is enormous hence the massive influence the weild with music and beyond. The ladies only need to put in more efforts and dynamism into their craft to stay relevant and in the news.
Besides Da Vero most female Liberian artists are easily expendable and more of a liability. The perception can be reversed if the other ladies in music shun complacency and suddenly begin to hold their own. A popular saying goes thus ‘what a man can do a woman can do it better’. It’s about time!